Posts Tagged ‘Media’

Hello, everyone

February 26, 2011

Well, hello.  Everyone just stopped by yesterday, while I was at work.

And I mean everyone.

Seems that Alex Anderson and crew dropped something on their blog, here, about IBOL. I met and spoke for quite some time with Alex and we were in Houston last year, and she chimed in asking how she could help.

So, to everyone stopping by and leaving a comment — be patient, I’ll send you the details just as soon as I finish up tonight with these protests. Democracy in Iraq and the freedom of the people to protests sorta needs to be my top priority today; I promise I’ll sleep less tonight so I can send out some notes.

But I did want to say hello.

Laying the groundwork

November 13, 2010

One of the things I did this week, to start to lay the groundwork for an IBOL3D, was to actually reach out to the media. Well, sort of.

I contacted my alma mater, specifically the alumni folks who publish the nice, polished, glossy magazine. It’s very nice, very slick. I sent them a short note, told them that there may be an IBOL3D in the works, and that if they take a look, they might find that the project reflects a lot of the things that the school holds in high regards. Their initial feedback from both positive and enthusiastic.

I also reached out to the national office of my fraternity. Same deal — alumni, polished magazine, etc. I said that IBOL3D might actually happen, but I also pointed out links between the Army values and the fraternity values (yes, the fraternity as well-defined values). They were positive and enthusiastic, and have asked questions, asked for photos, etc. I am confident that they’ll publish something in the next couple of months.

But that’s it so far. I think these are good things — laying the groundwork now for an effort in the spring or summer. Should I draft something generic, for people to use in their guild newsletters? Should there be a deliberate once-a-month type update thing about IBOL3D, where it stands, what’s coming up, so that people can blatantly copy and paste it and send it around?

IBOL, and being a geek

August 29, 2010

I’ll let you in on a little secret. Well, if you read the IBOL book, it may not be a surprise.

I’m a total geek, and I love having access to the raw back-end statistics about how IBOL floats around the internet.

In IBOL I last year, the whole thing started with me just creating the blog. That was it. There was no following, there were no fans. There was no Facebook page, there was no key word to search for. Just a new blog on WordPress.  10 views one day, then up to a few hundred. And then, boom, there’d be an explosion, two or three or four times as much traffic in a single day — and I could dig and see where it was all coming from.

Some website would have made mention of it. Some blogger would have posted something about. There had been a guild meeting, or an email to members. Or it had made it into a new forum or online group.

Often, it would be a one-day spike, but after a while, they’d start to overlap and the statistics would stay elevated. Hundreds of visits a day became thousands of visits a day. And it all went through the roof when things like newspaper articles started, and when the quilts.com crew sent out an amazing email to everyone headed to the Houston Quilt Festival.

I learned to watch things like this Google link, but the WordPress stuff also has a section where I can secret see who is linking to IBOL, and from where people are coming to the site.   It was easy to spot the big, well connected websites and blogs that were sending lots and lots of people to IBOL, but I’ll be honest – I most treasured find the little things.

So, yeah.  Neat to see all this again.  Almost a week into IBOL II, and there have been a little over 5000 visits to the blog (4 days in the 400 to 700 visitors per day range, and one day at 1700).  There have been a good 225  or some comments left on the website, and I’ve seen more than a fair share of references to people passing along the address in their guild and group.  Having been through IBOL I, this all means something to me — IBOL II is going to be just fine.

Honolulu Advertiser, Part II

September 21, 2009

The local hometown newspaper, the Honolulu Advertiser, has another piece in on IBOL today, here. Very nice article, and excellent use of the IBOL Guy shirt photos, too. Pretty cool.

Oh, and as promised, jam photos.

I went with the Black & Blue jam — which sounds much more violent and war-like than, say, peach. I’m still hoping a jar of Rocker Preserve or Angry Ferret Jam shows up — that would be ideal.

Hmmm. Angry Ferret. Angry Ferret Pale Ale. That has a nice ring to it, too.

A quiet day

August 27, 2009

No new mail today. And that’s OK — I’m trying to catch my breath.

I think IBOL would be a full time job, if I had the full time to give it. I don’t. On a good day, I get maybe an hour before or after sleep, and sprinkles here and there sometimes. I’ve got a full time gig that has me working day and night. If I had more, I’d give me, but that seems to be the theme of this whole IBOL thing, doesn’t it?

I met today with my press guy. He’s back, after being gone a few days. He did not know about super secret project #1 — 150 boxes via Sew Mama Sew. I thought he was going to have to take a knee and catch his breath, when I told him. I had warmed him — never underestimate you all.

I also told him about SSP #2, and the warehouse. He’s starting to sense that IBOL is a really, really good idea that is really, really catching on. He said he’d get back to me tomorrow. He has ideas, but needs a little bit to think about it — really, it’s likely he needs to absorb it all, since I did sort of ambush him with all this (he could not have seen this coming).

I guess it would be hard to anticipate this type of public response. On the day I set up this site, 10 people found it — and I bet most of them share the same family name. 30 posts and ~900 comments later, the site has had over 31,000 visits. The busiest day was Monday — when Sew Mama Sew went live with their online bundles (there were over 3800 visits that day). Oh, and Sew Mama Sew “sold” their 150 bundles in about 48 hours, apparently to people from all over the world.

I have not been able to even come close to tracking the # of people who are sending bundles, for a couple of reasons:

1. You’re sharing the address amongst yourselves via email.

2. People are sending 2, 3, — up to 12 boxes.

I’d like to think that one comment left on the website would more or less equal one box enroute here. But no, that’s not even close to being true – one visit to the website, one comment left, does not equal 1 box headed this way.

So, yeah. Press Guy (can I just call him PG?) is trying to wrap his head around all this. The outpouring is wild enough, without looking at the sheer volume of stuff headed this way or the very amazing way this is all being done quickly and via the web (blogs, twitter, Flickr, Facebook, etc). When SSP2 hits, we’ll all gasp. If mainstream American media catches on to what we’re secretly doing here, we’ll all gasp, I’m sure.

IBOL — yep, it’s pretty darn tootin’ neat. Keep it up, world. You’re doin’ good.

IBOL

August 25, 2009

Well, here’s something I never thought I would have to say:

If you’re from the press or media, click here.

Folks, I had been dreaming of tens. You convinced me that hundreds are possible. And you’re showing me that there could in fact be thousands of bundles by the time this thing is over.

Want to know how I feel about all that? You’ve already made that, too.

Thank you, world. You rule.

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